Ally Stuart-Ross newborn photography mentor and educator demonstrating newborn positioning with a StandInBaby realistic training doll in her calm minimal white studio

Fokus Online 1:1 Newborn Photography Mentoring

Learning newborn photography online does not mean learning alone.

Fokus is my online 1:1 mentoring programme, designed for photographers who are ready to develop a calm, minimal newborn style and build a studio that is both creatively fulfilling and financially sustainable. Three focused Zoom sessions, built around you, your pace and where you want to go.

This is not a course you work through in isolation. It is a structured, personal mentoring experience where I am fully present, fully committed and genuinely invested in your progress.

Ally Stuart-Ross demonstrating a minimal style newborn wrap on a StandInBaby realistic training doll during a Fokus online newborn photography mentoring session at Mabel and Moose Education

The Mabel & Møøse Method

The Mabel & Møøse Method is the complete framework I use in my own studio every single day. It brings together safe newborn handling, calm minimal styling and a structured business model designed for profitability into one cohesive way of working.

It is not a collection of tips gathered from different sources. It is a system that has been developed, refined and tested in a real working studio over years of photographing newborns and building a sustainable business around that work.

When you learn the Mabel & Møøse Method you are not just learning how to take beautiful photographs. You are learning how to run a studio that works.

A beautifully styled final photograph of a StandInBaby realistic newborn training doll captured as though it were a real sleeping newborn demonstrating the skill and precision of the Mabel and Moose Method

What Fokus Covers

Although Fokus is structured across three sessions, everything is connected. How you set up your space affects how you shoot. How you shoot affects what you can sell. And how you sell determines whether your studio is sustainable. The Mabel & Møøse Method brings all of this together into one clear, cohesive framework.

Black and white image of Ally Stuart-Ross guiding a student photographer with cameras during a hands on newborn photography mentoring session with a StandInBaby on a white beanbag

Session One: Your Shooting Space

We begin with your foundation. Lighting, camera settings, angles, props and beanbag setup. I will help you create a space that works for you, whether you are shooting in a dedicated studio or a room in your home.

I use a StandInBaby, a weighted, realistic training tool used by newborn photography professionals worldwide, to demonstrate positioning, baby handling and wrapping so you can see exactly how it works before you apply it with a real baby. Getting this right from the beginning changes everything.

Wide awake newborn baby in a perfect cocoon wrap photographed in soft natural light demonstrating the calm skilled technique taught in Fokus online newborn photography mentoring by Mabel and Moose Education

Session Two: Running Your Session

This is where it all comes together. We cover session flow, natural posing and the minimal style wrapping approach that is central to the Mabel & Møøse Method. You will learn how to move through a session calmly and confidently, shooting a beautiful, cohesive gallery every time.

Beautifully presented newborn prints mounted in crisp white mounts laid flat demonstrating the print collection approach taught in Fokus online newborn photography mentoring by Mabel and Moose Education

Session Three: Selling Your Work

Beautiful photography deserves to be valued. In this session we cover how to prepare a client gallery for a Reveal Session, how to run that session with confidence, and how to structure your pricing, print collections and framing so that your work is presented and sold in a way that reflects its worth.

This is the session that transforms a photographer into a sustainable business owner.

Ally Stuart-Ross newborn photography educator and mentor smiling warmly holding a camera wearing white in her bright minimal white studio at Mabel and Moose Education

What Else is Included

On top of your three Zoom sessions you will have one full day of access to me via Voxer or WhatsApp. This is your space to ask follow up questions, share images and talk through anything that is sitting with you while everything is still fresh. I want you to finish Fokus feeling clear, not confused.

Tiny newborn baby hands resting softly on baby's tummy captured in calm natural light reflecting the gentle minimal style of the Mabel and Moose Method

Is Fokus Right for You

Fokus is designed for photographers who cannot attend an in person workshop or mentoring day, whether that is because of location, schedule or simply because online learning suits you better.

It is equally suited to photographers who are completely new to newborn photography, even if you are new to photography itself. Starting with the right foundations, the right method and the right support means you build confidence from the very beginning rather than spending years unlearning habits that are holding you back.

If you are ready to commit to developing a calm, minimal newborn style and building a studio that works on your terms, there is a place for you here. If you are looking for a quick fix or a shortcut, this is not that. If you are ready to do the work with proper support alongside you, this is exactly that.

Investment

£600

Spaces are limited. I work with a small number of Fokus students at a time because every student deserves my full attention. This is not something I take lightly.

Book Your Fokus Place

By the end of your three sessions you will be ready to photograph your first newborn and start charging for your work. That is not a small thing. That is the beginning of everything.

If Fokus feels like the right next step, I would love to hear from you. Fill in the form below and I will be in touch to talk through your goals and find dates that work for you.