About Ally
I have been a photographer all my life.
For sixteen years I photographed weddings, alongside running a busy portrait studio and commercial business. Photography has never been a hobby for me. It has always been my profession.
And through every season of it, I knew babies were where I truly belonged.
A Clear Gap
As my own children grew older and began speaking about families of their own, I noticed something important.
There was no one locally creating the kind of newborn photographs I would have wanted myself.
Simple. Natural. Calm.
No heavy props. No complicated posing. Just timeless images of a brand new baby.
If it didn’t exist, I would build it.
Building It From The Ground Up
When I began training in newborn photography, I quickly realised there was no single place that taught everything well.
There were techniques.
There were poses.
There were fragments.
But nothing that brought together:
• Safe newborn handling
• Consistent lighting
• Calm session structure
• Clear editing
• And a profitable studio model
So I built it myself.
For two years, alongside photographing weddings and commercial clients, I refined my skills with a clear vision: how I wanted my images to look, how I wanted parents to feel in my studio, and the level of profit required to make it sustainable.
It was never just about beautiful photographs.
It was about building something steady.
The Moment It Became Personal
In 2019, my first grandchild was born.
He was two days old when I photographed him.
Creating those images for my own daughter changed everything. It deepened my understanding of why newborn photographs matter. They are not simply digital files. They are family history.
That was the moment newborn photography became my direction, not just my interest.
Mabel & Moose
In 2020, I chose to specialise entirely in newborn photography and opened Mabel & Moose.
Before launching Mabel & Moose Education, I photographed over 200 babies.
Every session refined what would become The Mabel & Moose Method — a structured, repeatable way of working that allows calm, minimal newborn imagery to be created consistently and profitably.
Why I Teach
I teach because I know how hard it is to piece everything together alone.
I teach because talent without structure leads to frustration.
And I teach because newborn photography deserves both artistry and professionalism.
The Mabel & Moose Method brings together:
• Safe, natural newborn handling
• Clear lighting and workflow
• A calm client experience
• And a studio model designed for profitability
It is structured.
It is sustainable.
And it works.
From Studio to Educator
In 2024, I was invited to speak at the Gather to Grow Newborn Photography Conference in Bristol, where I shared my approach to the business of newborn photography.
By that point, I had photographed over two hundred babies and refined the simple, structured system that now forms The Mabel & Møøse Method.
Standing in front of a room of photographers felt significant — not because of the spotlight, but because I remember clearly what it felt like to be searching for clarity myself.
My focus has always been on building something sustainable. Calm. Profitable. Repeatable.
That is what I teach now — not just how to photograph babies beautifully, but how to build a studio that genuinely works.
If you are looking for clarity rather than chaos, structure rather than overwhelm, and a business that supports your life rather than consumes it, you are in the right place.
There is a clear next step for you here.
If you’re ready to take calm, confident steps toward building your own studio — there are pathways that fit your stage and goals.
• Fika Sessions
• Explore Online Learning
• Group Workshops (Haven)
• One-to-One Mentoring